For a brand of its size, we felt that Angel's Face did not have a strong enough brand identity. Other than the logo, there was not much to go by, resulting in disjointed marketing creatives, particularly on social media and email.
To address this issue, we came up with extensive brand guidelines which would include directions on fonts, colours, imagery and more. This proved useful to everyone within the business, particularly the marketing department. Not only that, the brand guidelines were beneficial to our partners such as retailers and third-parties that work with Angel's Face. Take a look at what we came up with below...
